Journal

Living in isolation is a challenge, but today's technology not only keeps us together, it allows our imaginations to run free. In this feature, we share with you some of the fun things we've been up to in our Zoom meetings and detail some wild ways that you can have fun with friends, family and colleagues during lockdown.

Join us on an epic adventure with our virtual online play of the classic Wizard of Oz. It was such a treat to put this together with our online community and further instalments will be coming soon. Details are here in this latest blog post.

We believe that marketing can be fun without hiring external staff or owning super fancy gear. This blog is about doing a lot with a little and we hope you enjoy a little peek behind the curtain at how we do things. There's a fun product shoot tip that might help as well.

See what happens when one of the world's most famous fashion icons asks Steve to design “metallic alien Aztec crowns that might have come from a Fritz Lang film”. We are thrilled to present to you Rick Owens "Tecuatl" featuring tribal futurist Aztec headdresses by Steve Wintercroft.

Devilish violinists, horned skull drummers, bat-wing-clad french hornists and mighty stag clarinetists took the stage at the BBC Proms 2019. Check out this behind the scenes peek at how Steve optimised a few Halloween classics for Aurora Orchestra's musical theatre performance.

Halloween is one of our favourite times of the year, but there are some things that need to change. 15,000 metric tons of costumes are likely to be thrown away this year in the USA alone. Cheap Halloween costumes are made of 90% plastic, so when you start doing the sums it becomes frightening very quickly. Check out our creature feature on how to reduce Halloween waste this year.

We're blown away every Halloween by all of the fantastical masks and costumes we see families create together. In this feature, we'll take a look at some Halloween highlights that will hopefully inspire you and your crafty kids to go all out.

Here, we explore the motivations behind the making of our new Family Activity Pack, A Dragon's Favourite Food. We believe that storytelling and creativity are just as important as Math, Science and Grammar. This statement from Steve explains why.

Gaze into the glowing eye of Jeff K's foam Sabretooth with EL Wire whiskers and get inspired to customise your mask with alternate materials. You'll see wood, metal, floral and more masks of many materials to give you ideas on your next build. We hope these inspire you as much as they have inspired us.

This isn't Wintercroft is it? What's this Kenton Robotics business all about? Find out why we chose this zany angle for our Primary Shell marketing campaign. You'll find out what influenced our in-house made media and see some cool photos from the shoot along the way.

Steve and I love creating narratives for our mask sets and Thundergate is the most expansive story yet to come. Find out how we developed the company logo and numerical symbol system that goes with our release of the limited edition Primary Shell Sound-Reactive Masks.  

 

Check out this in-depth interview with multi-instrumentalist musician and producer Emmet Romo from Mexico City. Emmet's new album, Hidden Disciplines, features our Elephant Mask on the cover and we are so proud to be a small part of his incredible work.